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Ford's Quality Momentum Continues: JD Power 2026 APEAL Study Shows Sustained Improvement
Following the publication of the latest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, Ford Motor Company has significant achievements to celebrate. The industry study underscores Ford's progress in designing vehicles that excel in owner appeal and everyday functionality.
Ford is No. 1 Mainstream Brand in J.D. Power Initial Quality Study
Ford has made a commanding statement for 2026, being named the No. 1 mainstream brand in J.D. Power's Initial Quality Study—its highest placement since 2010. Focused on exceeding expectations in driver safety, intuitive tech, and modern styling, Ford has earned prestigious recognition across the board.
The Auto Industry Will Rely On Building A Technician Pipeline
Navigating today's complex vehicle architectures requires advanced computer analytics and cutting-edge diagnostic equipment. This technological shift has heightened the demand for qualified automotive technicians, with industry metrics indicating a need for 350,000 new professionals to fill vacant positions. To address this workforce shortage, Ford has partnered with Bloomberg Philanthropies to implement a $5 million educational investment in Detroit schools, supporting the city that is the historical home of American automotive production.
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