Following the publication of the latest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, Ford Motor Company has significant achievements to celebrate. The industry study underscores Ford's progress in designing vehicles that excel in owner appeal and everyday functionality.
How Did Ford Do?
Ford ranked ninth among mass-market vehicle brands in the 2026 APEAL Study, finishing noticeably above the segment average. The Blue Oval increased its overall index score by 11 points, reaching 849 on a 1,000-point scale—a clear reflection of enhanced consumer preference and owner satisfaction.
Gains Made Across the Board
Improvements were evident across a wide range of survey parameters. Owners reported higher satisfaction with interior styling, exterior lines, engine performance, and overall vehicle craftsmanship. Higher marks for customer interaction touchpoints further demonstrate Ford's attention to quality throughout the vehicle ownership cycle.
Ford Tops Mainstream Brand Rankings
Ford's reputation for build quality was affirmed by earning the top position among mainstream brands in the J.D. Power Initial Quality Study (IQS). In the APEAL Study, the Ford Super Duty earned top position in the Large Heavy-Duty Pickup segment for a third consecutive year, while the Ford Mustang achieved top status among Sporty Cars for the second straight year.
What This Means for Ford Going Forward
The study highlights how Ford's emphasis on high-utility engineering and refined cabin acoustics aligns with driver demands. By continuing to innovate in key segments like trucks and performance vehicles, Ford establishes a clear foundation for future success. Prospective buyers can contact Gwinnett Place Ford or stop by to discover these award-winning models.