Ever wonder if you're getting the most competitive price on a car? With Live Market Pricing, you no longer have to doubt if you're paying more than you should. When you're looking for used cars in Atlanta, you can shop with greater confidence thanks to our real-time pricing tool.

What is Live Market Pricing?

Live Market Pricing is a competitive, upfront and no-hassle approach to pricing inventory. Every hour of the day, our advanced Live Market Pricing technology pulls data from 20,000 pre-owned car websites to estimate the lowest prices by model, trim, features, condition and other factors.

How is Live Market Pricing determined?

Using information parsed from Cars, AutoTrader, Edmunds and other well-known websites, our system is able to establish a market value and then price our vehicles lower. The prices on our used cars are dynamically adjusted throughout the day to ensure that a competitive price is always currently displayed.

How does Live Market Pricing benefit me?

Our process eliminates the need for traditional negotiations from an over-inflated starting price, and provides for a transparent and hassle-free transaction.

How can I be sure I am getting the most competitive price?

Once you have browsed our selection of Certified Pre-Owned Ford models and other used cars for sale in Atlanta, simply schedule a test drive and ask for our free market analysis so you can compare our pricing to all other similar vehicles in the market.

With Live Market Pricing, it is impossible to pay too much for a previously owned vehicle. Shop Gwinnett Place Ford now and experience Live Market Pricing for yourself!