Ford is pushing the technology envelope once again with a new system called Pre-Collision Assist with Pedestrian Detection. Designed to eliminate or reduce the severity of frontal crashes, the system detects objects and pedestrians in front of a vehicle and can apply the brakes if needed to try and prevent an accident from occurring. The new technology is debuting on a European Ford model this year, then will be rolled out to models in the U.S. and other countries.

In the past, sensing pedestrians has been difficult with traditional frontal collision-avoidance systems, but Ford's Pre-Collision Assist feature merges the signals of a forward-looking radar and forward-looking windshield mounted camera for enhanced people and object monitoring. If the system detects that a rear-end collision is imminent, or if it senses a pedestrian in the vehicle's trajectory when traveling at lower speed, it emits audible and visual alerts to the driver. If the driver does not react in time, the system then applies the brakes and is capable of bringing the vehicle to a full stop.

Ford reps have not announced when they expect U.S. models like the Ford F-150, Fusion, Fiesta and Escape to receive the technology, but we're excited for its future introduction in the U.S. market. Stay tuned for details as they arise.

Check out how the technology works in the video below!


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